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There was a period in the late ‘60s when the Beach Boys, desperate for a hipper identity, reportedly considered shortening their name to “Beach.”

Of course, the Backstreet Boys may perform into their 80s, but there’s no question that a dated name can take a toll.

Ken Paulson is the director of the non-partisan Free Speech Center at Middle Tennessee State University. (www.freespeech.center)

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