HIGH POINT — The International Textile Alliance has safety measures in place to welcome fabric buyers and sellers to High Point for its biannual Showtime market, Sunday through Wednesday.

The organization was fortunate to have learned from the High Point Market Authority’s experience in safely producing a market last month, ITA Managing Director Carrie Dillon said.

“During High Point Market, our members were able to experience the safety protocol in place and many expressed they felt very safe while attending,” Dillon said. “We also have the benefit of the experience of our partner International Market Centers in successfully executing multiple events during the pandemic including two in High Point (premarket and High Point Market). A major takeaway for the ITA is that it is possible to have a safe and productive market in light of the ongoing pandemic.”

ITA developed its own safety protocol in collaboration with local health officials, Dillon said. These guidelines include requiring all attendees to wear a face mask at all times, monitoring attendee health, social distancing, and increased cleaning and sanitation. Market Square Textile Tower, Suites at Market Square, all other participating multitenant buildings and standalone showrooms have agreed to abide by the guidelines, she said.

Each attendee’s temperature will be taken upon entry to the building each day. Attendees with a temperature of less than 100.4 degrees will be provided with a colored wristband. Anyone with a temperature of 100.4 or higher will not be allowed entry. High-risk individuals are encouraged to stay home.

“I expect the buyer attendance to be close to 30% of an average show,” Dillon said. “We do have 70% of our membership exhibiting this show, so the buyers that do attend will have plenty of product to see. We will not have an International Pavilion for this edition of the show.”

In addition to Showtime in High Point, ITA plans to host Showtime North on Jan. 26-27, 2021, in Mahwah, New Jersey, to allow Northeastern buyers who are unable to travel to High Point the opportunity to view new product during the current buying cycle.

“The Showtime North event in Mahwah, New Jersey, is in addition to Showtime in High Point and not an attempt to split the show, but intended to allow the sales reps in the Northeast region an opportunity to meet their customers where they felt comfortable travelling,” Dillon said. “Showtime North is currently the only remote show planned, however I will not rule out the possibility of future remote events based on the positive feedback from our members.”

cingram@hpenews.com | 336-888-3534 | @HPEcinde