HIGH POINT — The city is throwing its branding efforts behind a proposed north High Point business park on land that it annexed and rezoned in 2013 at the request of the owner.

The 511 acres between Sandy Ridge Road and Interstate 40 was initially known as 350 South and is now referred to as High Point North Industrial Center.

The property, which is owned and offered for sale by D.H. Griffin Construction of Greensboro, is mostly vacant but primed for development, said Sandy Dunbeck, director of the High Point Economic Development Corp.

“If you look at what Amazon has done with the Kernersville (fulfillment center) and the Colfax last-mile facility that is in High Point, all of this land is extremely desirable, and we owe a great deal of thanks to the Griffin family for acquiring it and holding on to it,” Dunbeck told the EDC board last week.

The site is centrally located between High Point, Greensboro and Winston-Salem, is close to PTI Airport and I-40 and is zoned to accommodate a variety of uses.

The EDC, along with its counterparts through the Guilford County Economic Development Alliance, commissioned a conceptual plan illustrating how the park could accommodate one building of up to 1 million square feet or multiple smaller buildings.

“Currently, there are existing companies that are interested in this area as well as out-of-market companies, so it’s a great opportunity for us and we’ll continue to highlight that,” Dunbeck said. “There are many other sites in addition to this one, this just happens to be the largest at this point in time.”

Some of the other sites include areas along the Interstate 85 Business corridor through south High Point, she said.

“The good news is, when we say, ‘No product, no project,’ — we have product,” she said. “We have existing buildings, although there are fewer of them because the market is hot right now. The housing market is hot, the office and industrial market is hot, but we have greenfield sites.”

pkimbrough@hpenews.com | 336-888-3531

pkimbrough@hpenews.com | 336-888-3531