HIGH POINT — The City Council on Monday selected Tasha Logan Ford as High Point’s next city manager.

In a unanimous vote, the council approved the terms of a letter of intent and directed city legal staff to prepare a contract with Logan Ford, currently an assistant city manager for Winston-Salem.

She’ll begin the job July 19, subject to contract approval by the council.

“I am excited to be joining the city of High Point team,” Logan Ford said in a press release. “High Point is poised for growth, the community leaders understand the value of collaborative partnerships, and the City Council’s carefully focused strategic plan provides a clear vision. I welcome the opportunity to work with the Council, staff and community to help continue to move the city forward.”

Logan Ford will replace Greg Demko, who resigned in May 2020. She is the first female and first African American selected to serve as city manager.

She was chosen from a field of 47 applicants after a national search led by consultant The Mercer Group.

“On behalf of our City Council, I congratulate Ms. Logan Ford on her selection after a rigorous search process,” Mayor Jay Wagner said in the release. “We considered many well-qualified candidates and deliberated carefully, but we found the best-qualified candidate close to home. Tasha Logan Ford is an experienced manager who is highly respected among her peers, with a strong educational background. Her years of experience as an assistant city manager in three other cities have prepared her to do an excellent job for our citizens.”

Logan Ford has been with Winston-Salem since 2018.

She worked for a community development credit union in Durham early in her career before moving to municipal government.

She worked for Goldsboro from 2004 to 2013 as an administrative assistant, assistant city manager and interim city manager. She then served as assistant city manager in Rocky Mount from 2013 to 2018.

“Our group did not take long to come to unanimity,” said Councilman Cyril Jefferson. “I think it was clear-cut — best experience in (diversity, equity and inclusion) strategy implementation, downtown development. All that I think is going to go very far.”

Logan Ford earned a bachelor’s degree in human development and family studies at UNC-Greensboro and a master of public administration degree from N.C. State University. She achieved credentialed manager designation through the International City/County Management Association and is a past president of the NC City/County Management Association.

Logan Ford and her husband live in Winston-Salem with their son, but they will move to High Point later this year, the release stated.

Also Monday, interim City Manager Randy McCaslin unveiled his proposed 2021-22 budget, which would restore most of the coronavirus pandemic-related funding cuts adopted last year.

The budget holds the property tax rate steady at 64.75 cents per $100 of assessed value.

The only proposed fee or rate increase is the annual motor vehicle fee, which would go from $20 to $30 to increase funding for street resurfacing from $2.5 million to $3.2 million.

Residential electric rates would decrease 10%.

The budget would restore one full-time and 10 part-time positions for the High Point Museum, as well as 3% merit pay raises for city employees.

A targeted city hiring freeze would be lifted and about $337,000 in “outside agency” funding for local nonprofits that was eliminated last year would be restored.

Officials said the impact of the pandemic on the city’s finances has not been as bad as initially feared, with sales tax collections up about 8% and property tax revenue outperforming projections.

In addition, the city expects to get $23.42 million in federal American Rescue Plan funds to help replace lost revenue and pay for pandemic-related expenses.

pkimbrough@hpenews.com | 336-888-3531

pkimbrough@hpenews.com | 336-888-3531