HIGH POINT — A fabric manufacturer is seeking economic development incentives from the city to assist with a possible expansion in High Point.

The City Council has scheduled a public hearing for Jan. 19 to consider authorizing $342,720 for the company, which is proposing to expand at 200 S. West Point Ave., according to a legal notice.

The ad does not identify the company, but tax records and other information show that Fitesa High Point bought the building at this address in September 2020 for $6.9 million.

The company identifies itself as one of the world’s largest manufacturers of nonwoven fabrics for the hygiene and health care markets.

The company proposes to invest $18 million in building improvements, machinery and equipment and create 22 full-time jobs, the legal notice states.

Sandy Dunbeck, interim director of the High Point Economic Development Corp., said more information about the project will be released closer to the date of the public hearing.

Fitesa High Point’s parent company is headquartered in Brazil and employs more than 2,000 people in 16 manufacturing locations across 10 countries, according to its website.

It bought Fiber Dynamics, a producer of engineered nonwoven fabrics that’s operated at 200 S. West Point Ave. since 1983.

That company supplies material used in products like disinfectant wipes, a segment that Fitesa announced in a news release that it is looking to grow as part of a “fast expansion” in the U.S.

The 204,172-square-foot property it purchased sits on 8.6 acres just off W. English Road.

“We look forward to sharing with the City Council and the public on Jan. 19 the opportunity for an existing High Point company to invest and add new jobs in south High Point,” Dunbeck said. “The facility is located adjacent to High Point’s small-scale manufacturing area and is in the southwest area opportunity zone, where city staff, City Council and others have been working to encourage investment and job creation.”

pkimbrough@hpenews.com | 336-888-3531