HIGH POINT — One of the nation’s larger homebuilders is expanding to the Triad, and its first project is in High Point.
Atlanta-based PulteGroup Inc. will begin construction this spring on a 146-lot subdivision on Horneytown Road called Falls Grove, according to the company.
It will feature single-family detached homes and townhomes on a 28-acre site between Hedgecock Road and Panther Ridge Drive. The land is in Davidson County but was annexed by High Point several years ago when another project was proposed that never went forward.
Falls Grove is the first of several planned communities by PulteGroup in parts of the Triad that include Greensboro, Winston-Salem and Burlington.
“This strategic expansion provides another avenue of growth and allows us to extend our high-returning operating model into important new housing markets,” said Ryan Marshall, PulteGroup president and CEO. “Having made these initial investments, we see the potential to introduce our first-time, move-up and active adult brands to each of these markets in the future.”
Developers got the land for Falls Grove rezoned last year to accommodate their plans.
The site is adjacent to the Laurel Oak Ranch development, a 360-acre mixed residential subdivision that’s also in the Davidson County part of the city.
The new subdivision won’t connect to Laurel Oak Ranch or any other neighborhoods.
Building plans approved by the city show that the subdivision will be accessed from two points on Horneytown Road where the developer will build new streets, both with cul-de-sacs.
There will be 23 single-family homes priced from $240,000 and up on the northern part of the site. The southern part of the site will include 123 townhomes with prices starting at around $200,000.
PulteGroup, which has a division in Raleigh, operates in more than 40 markets throughout the country. Its brand portfolio includes Centex, Pulte Homes, Del Webb, DiVosta Homes, American West and John Wieland Homes and Neighborhoods.
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