ARCHDALE — The tradition of Bush Hill will continue this fall.

The SERCO Club of Archdale-Trinity is hosting the Bush Hill Hometown Jamboree on Oct. 9 at the corner of Bonnie Place and N.C. Highway 62. This rebranded event arrives two years after the annual Bush Hill Heritage Festival in Archdale faced an uncertain future following a decision by its owner to cease production of the event.

Some of the activities that will be featured at this year’s jamboree include Ms. Bush Hill and Ms. Little Bush Hill, Hometown Hero and an eating contest. SERCO Club president JD Peace said he is excited for the festivities to return, including a host of activities preceding the jamboree.

“This is the first year the event is carrying the Bush Hill Hometown Jamboree name, so it is the first year that the SerCo Club is hosting the Bush Hill,” Peace said. “The only thing that has changed from the Bush Hill event will be [the name] heritage festival to Hometown Jamboree. The event will have a lot of the same taste as the Bush Hill event did for 40 years.”

Leading up to the jamboree, a Bush Hill Pageant will be held at 1 p.m. Saturday, Sept. 11 inside the Trinity High School Auditorium. Tickets are $10 each and will be sold at the door the day of the pageant. Doors will open at 11 a.m.

At the jamboree, residents and visitors will enjoy food trucks, live music, local vendors, kids areas, stilt walkers, bubble blowers, axe throwing, a pumpkin patch, a pie-eating contest, fashion show, cornhole contest and pumpkin-throwing contest. The excitement which continues to build for the event stands in stark contrast to the anxious moments that organizers had just a couple of years ago.

The Archdale-Trinity Chamber of Commerce offered the Bush Hill Heritage Festival for sale to the public in 2019. Citing a decline in the number of vendors, volunteers and attendees in recent years at Bush Hill, the chamber’s board of directors determined that the challenges outweighed the benefits of hosting an event the size and scope of the festival.

The street festival, which was customarily held the second Saturday of September, was founded in 1985 in honor of the area’s Quaker heritage. It typically drew 15,000 to 20,000 people and featured a variety of vendors and entertainment along N.C. 62 between North Main Street and Archdale Road.

Staff writer Daniel Kennedy can be reached at 336-888-3578, or at

Staff writer Daniel Kennedy can be reached at 336-888-3578, or at